PORTFOLIO
BRAND MANAGEMENT
Brochures
Redesign & Consolidation
County Bank
DESCRIPTION
County Bank required that the brochures be in line with the new brand. The core design elements included the torn border, along with the colors red and blue. In addition, the total number of brochures needed to be consolidated into a manageable number for customers and team members.
After completion, all brochures adhered to the newly developed brand standards. The overall design, imagery and copy kept the customer experience in mind. The total number was reduced from 68 to 22 brochures, which allowed for cross-selling while avoiding redundancy.
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Managed the brochure project and kept the project moving forward by drafting a (Gantt chart) timeline.
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Made recommendations, coordinated revisions, communicated status updates to County Bank marketing team and advertising agency.
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Worked closely with the Product Manager, Marketing Manager and compliance for copy.
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Gave creative direction to the advertising agency.
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Assigned color scheme to personal banking and business banking brochures.
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Recommended a color palette for title bar, and placement.
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Communicated themes for imagery, headline and subhead.
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Website
Redesign
County Bank
DESCRIPTION
County Bank required that the website be in line with the new brand. The core design elements included the torn border, along with the colors red and blue. In addition, the Marketing Director requested an online banking focus, prominent promotion box, easy navigation and reduced redundancy.
After completion, the website adhered to the newly developed brand standards. The overall design, intuitive navigation, imagery and copy kept the customer experience
in mind.
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Managed the the creative side of the website project.
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Made recommendations, communicated status updates to County Bank marketing team and advertising agency.
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Gave creative direction to the advertising agency.
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Developed a concept sketch to give general direction.
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After a comp was selected, provided clear direction regarding overall design, font color usage, hover effects and layout.
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Communicated themes for imagery.
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