PORTFOLIO

EVENT MANAGEMENT

Event Sales

Planning & Reporting

ADESA Golden Gate

DESCRIPTION

General Manager requested monthly events to generate excitement and boost sales.

Marquee and monthly event sales earned positive feedback from sellers, buyers and auction team members. Event costs were kept under budget and each event resulted in a sales lift.

Managed special events which directly contributed to increased seller inventory, buyer attendance and sales, while keeping the customer experience a priority.

Recommended themes, drafted event budgets and timelines, researched vendors, made purchases, supervised volunteers on sale day and reported on results.

Created sales presentations, determined the best marketing channels to utilize, submitted digital marketing requests and set criteria for mailer and email lists.